You landed on your live hub for plain, fast coverage of the keynote that aired on September 9. You can scan this intro to get the main news and decide what to read next.
This morning brought a full hardware reveal: a fresh phone lineup, new watches, and updated earbuds. Preorders start Friday and devices arrive on September 19, so you can plan your upgrade right away.
We summed up the key camera and display updates up top, including brighter OLEDs, 120Hz refresh, and a new 18MP Center Stage front camera. Prices and model differences are clear, so you can compare at a glance.
Follow this coverage if you want quick facts, pricing, and availability without digging through separate posts. You’ll find reliable updates pulled from the stream and on-site reporting so you can trust the details as you read.
Key Takeaways
- Quick snapshot of all models and how they differ.
- Major display and camera upgrades highlighted up front.
- Preorder dates and retail availability listed in one place.
- Hardware changes across phones, watches, and earbuds summarized.
- Reliable facts from the live stream and on-the-ground reporting.
Your live coverage hub: what you’ll find here today
Use this page as your one-stop source for concise coverage of the product announcements. You’ll get quick news on timing, preorder windows, and release dates so you can act at the right time.
Jump straight to the sections you care about: model breakdowns, watch features, or earbuds details. Each summary highlights key hardware changes like brighter 120Hz displays rated to 3,000 nits, Ceramic Shield 2 durability, and marquee camera upgrades.
We also flag health and audio advances, including hypertension tracking pending FDA clearance and AirPods Pro 3 with twice the ANC, heart-rate sensing, and live translation. There are notes on battery and video playback improvements so you know real-world gains.
Scroll for pricing, storage tiers, accessory pointers, and launch timing. Preorders started Friday, with retail availability set for Sept. 19, and this hub will update if any late news changes availability or feature timing.
How to follow along and when it happened
Here’s a compact guide to stream options and the timeline so you can jump to the parts you care about. The keynote started at 10 a.m. PT on Tuesday, Sept. 9, and the stream kicked off right at the top of the hour.
Stream options: site, YouTube, and Apple TV app
You watched the presentation on the company site, on YouTube, or via the Apple TV app. Each source ran the same high-quality video feed, so replaying demos matched minute-for-minute across platforms.
Event timeline: minutes, announcements, and store updates
The timeline moved from the welcome through product reveals with minute-by-minute updates from this hub. The Apple Store went offline ahead of the show and returned after the final demo with full product pages and specs.
During that hour, you followed real-time performance claims about chips, displays, and cameras. You could pause playback, jump to a demo, and compare official specs to hands-on notes posted within minutes.
You also checked system requirements and synced your calendar for preorder time zones so you wouldn’t miss the opening window.
The headlines at a glance: iPhone 17 lineup, Apple Watch family, AirPods Pro 3
Grab a fast snapshot of the lineup and major updates so you can decide what to explore next.
All four models arrived: standard, iphone air, iphone pro, and pro max. Each tier balances price, performance, and design so you can match needs to budget.
Storage starts at 256GB across the range, simplifying choices. New colors and finishes land alongside Ceramic Shield 2 glass on both sides and titanium options for lighter weight.
Watches and health
Series 11, SE 3, and Ultra 3 bring health-forward updates. You get hypertension tracking (pending FDA), a new Sleep Score, and faster charging on SE 3. Ultra 3 adds 5G, satellite SOS, and longer hours off-grid.
AirPods and intelligence
AirPods Pro 3 step up with twice the ANC of prior models, foam tips, heart-rate sensing, and live translation powered by new apple intelligence in iOS 26 window.
Camera headlines focus on higher-res sensors and improved zoom for pro-level shooting. These quick notes help you shortlist what to preorder after this event.
Apple Event Live Blog: The iPhone 17 Arrives Today
Read on for a concise rundown of display, camera, and charging improvements you’ll notice right away.
Display upgrades
The new Super Retina XDR brings ProMotion up to 120Hz and a peak 3,000 nits for better outdoor readability. A seven-layer anti-reflective stack cuts glare in bright scenes.
Ceramic Shield 2 offers roughly three times better scratch resistance, with refreshed glass on the front and back to match the refined design.
Camera system
A 48MP dual-fusion camera anchors the rear system, paired with a 12MP 2x telephoto for simple framing and crisp photos. You get 1x and 2x views that make composition easy.
The new 18MP Center Stage front camera uses a square sensor and stronger stabilization for smoother handheld video and steadier group shots.
Battery and charging
Efficiency gains from the A19 chip translate into real-world hours gains, with about eight more hours of video playback versus last generation. Fast charging hits roughly 50% in about 20 minutes to get you back to full use quickly.
iPhone 17 Air: ultra-thin design meets power efficiency
Meet the ultra-thin midrange model that favors portability without giving up key performance. You get a large, bright display in a frame that feels light in hand and easy to pocket.
Slim profile and durable build
This model measures just 5.6mm and carries a 6.5-inch ProMotion display at 120Hz and 3,000 nits for vivid outdoor viewing. Ceramic Shield 2 protects both the front and back while a titanium frame adds rigidity without much weight.
Battery strategies and accessories
Power management centers on the A19 Pro and iOS 26’s Adaptive Power Mode to stretch hours when you need them most. The device is eSIM-only globally, which frees internal space for efficiency gains and room for a slightly larger cell.
A low-profile MagSafe battery extender gives you pocketable top-up time without bulk. Accessories include translucent bumpers, a slim case that preserves the thin silhouette, a crossbody strap, and a choice of fresh colors to match your style.
iPhone 17 Pro and Pro Max: performance, cameras, and a new thermal system
This pair of flagship phones shifts design and cooling to keep heavy tasks smooth for longer. You get an aluminum unibody, a full-width camera plateau, and new thermal engineering that aims to limit heat during long sessions.
A19 Pro chip and sustained speed
The A19 Pro brings faster burst speeds and claimed gains in sustained performance versus the prior generation. That boost helps when you edit video, compile code, or run intense games without sharp slowdowns.
Vapor chamber cooling under real loads
A vapor chamber sits under the plateau to spread heat across the frame. In real use, that chamber keeps thermals lower so frame rates stay steadier over long runs.
Pro camera suite and pro workflows
All three rear sensors are 48MP for the first time, and an 8x telephoto plus digital zoom up to 40x expand framing options. You also get ProRes Log, Dolby Vision, Genlock, and ProRes RAW for serious post work.
Pro Max tops the line with the best battery and up to 39 hours video playback, while storage scales from 256GB to 2TB. You can weigh zoom, speed, and battery to see if an upgrade fits your needs.
Materials, durability, and design details you asked about
Material choices and build details matter when you carry a phone every day. This section walks you through what changed in the shell, the lens area, and the protective options so you can pick a model that fits your life.
Ceramic Shield 2 and the camera plateau
Ceramic Shield 2 now covers both front and back glass, with Apple claiming roughly 3x better scratch resistance for everyday use. That helps keep the finish clear after daily wear.
The redesigned camera plateau is machined to house lenses, antennas, and structure in one unit. That reduces flex and protects the camera assembly when you set the phone down.
Frames, eSIM, and color options
You can feel a difference between the titanium frame on the Air and the aluminum unibody on Pro and Pro Max models. Titanium adds a lighter, premium touch while aluminum favors a sturdy, single-piece feel.
The Air ships eSIM-only worldwide, which frees internal space and influenced the internal layout. New colors and subtle textures let you choose a finish that suits your style.
Cases, weight, and battery impacts
Translucent cases and slim bumpers were designed to preserve thinness while guarding corners and the back. If you want extra protection, look for options that add little bulk but improve grip.
Materials also play into thermal and battery behavior; a stiffer frame helps spread heat, which can support steadier battery performance under load.
Apple Watch updates: health, connectivity, and bigger displays
You’ll notice key watch changes that matter for workouts, travel, and daily life.
Series 11 and SE 3 highlights
Series 11 adds tougher glass, titanium options, and 5G while pushing health features forward. Hypertension notifications are listed as pending FDA clearance, and Sleep Score helps you track rest trends over weeks.
SE 3 gets the S10 chip, on-device Siri, temperature sensing, gesture controls, and much faster charging. That fast charge cuts downtime so you spend less hour juggling top-ups during a busy day.
Ultra 3: rugged display and long endurance
Ultra 3 brings a larger wide-angle OLED that shows more data on-wrist without making the case feel oversized. It adds 5G and satellite Emergency SOS for remote safety and connectivity on long trips.
Battery claims range from about 24 hours on Series 11 up to 42 hours on Ultra 3. You can weigh those hours against your routines to pick the right hardware and avoid frequent charging.
Overall, these updates balance new sensors, faster charging, and extended battery life so you can spend less time plugged in and more time moving. If you plan to upgrade today, match the tier to your activity and safety needs.
AirPods Pro 3: audio quality, Apple Intelligence, and workouts
Meet a set of earbuds that push noise cancellation, workout tracking, and on-device smarts further than before.
Stronger ANC, fit, and durability
You heard a clear step up in audio quality with twice the ANC of Pro 2 and four times that of the original Pros. The buds are reshaped and smaller, and foam-infused tips come in five sizes to help keep them put during runs.
They carry IP57 water and sweat resistance, so you can finish a damp workout or take a quick downpour without worry.
Smarts, health, and daily use
Apple Intelligence enables live translation when both people wear the buds, making back-and-forth interpretation easier while you travel or collaborate.
For the first time, these earbuds log heart rate and on-device activity across 50 workout types, so you can track sessions without a watch.
Battery runs up to 8 hours with ANC on, which helps you plan listening time and charging breaks. Preorders started at $249 with availability on Sept. 19, so you can reserve your pair in time for launch.
Pricing, storage, preorders, and cases: what you can buy and when
Before you hit preorder, read this short rundown on prices, storage tiers, and the accessory choices that matter on launch day.
Model prices and storage options
Pricing starts at $799 for the base model, $999 for iphone air, $1,099 for iphone pro, and $1,199 for pro max. All models begin at 256GB, with Pro Max offering up to 2TB for heavy users.
Preorders open Friday and street availability is Sept. 19, so plan your checkout to secure your favorite color and configuration.
Cases, straps, and accessory picks
You’ll find slim translucent cases under 1mm, a lightweight bumper, clear and silicone options, and TechWoven styles for extra grip. A MagSafe crossbody strap connects for hands-free carry, and MagSafe battery add-ons help extend playback when you’re away from a charger.
Carrier notes, eSIM, and trade-ins
The iphone air is eSIM-only worldwide; double-check your carrier’s support before you buy to avoid activation delays. U.S. carrier promos and trade-in values will vary, so compare offers to lower out-of-pocket cost on preorder day.
Also weigh zoom and camera tiers, battery claims (Pro Max tops out near 39 hours video playback), and how accessories will arrive with your phone so you have protection and power from day one.
What’s next after the “Awe Dropping” showcase
With preorders confirmed, you know when to order and how to plan setup time when your device ships today. You also got clear signals about performance for years ahead, thanks to the new vapor chamber and chamber cooling that manage heat during long sessions. That focus on sustained speed matters if you game or run pro apps, and it should extend usable hours between charges.
Expect software updates and accessory refreshes in the months to come. Take time to move data, test camera modes, and check carrier, storage, and color restocks if your first choice sells out. If you own an iphone air, iphone pro, or pro max, this event set expectations for design evolution and workflow gains for years of use. Keep this hub bookmarked for late updates and deeper technical notes.