In collaboration with ISSEY MIYAKE, the iPhone Pocket blends fashion and function with a 3D-knitted textile design.
Overview
Alright, let's break this down. It’s called the iPhone Pocket. And yes, it’s a “premium wearable accessory” they cooked up with the fashion house ISSEY MIYAKE. This isn't your average plastic clip-on; it's a 3D-knitted pouch designed to make carrying your phone feel like... an experience. (Because everything has to be an experience now.) It comes with short or long straps, a whole bunch of colors, and a design that moves with you. So they're basically trying to turn your phone case into a piece of high-end knitwear.
An interesting idea, I guess.
Design Philosophy: A Piece of Cloth
So the big marketing angle here is "A Piece of Cloth." It’s all made in Japan with this seamless 3D-knitting technique that’s supposed to remind you of ISSEY MIYAKE's iconic pleats. The knit hugs your iPhone but has enough give to stuff a credit card or a key in there too. But does it actually protect anything? Debatable. The whole structure is this open textile, letting you peek at the screen while giving you a texture to fiddle with.
It's an accessory that wants you to forget it's for tech and just see it as fabric.
Wearability & Versatility
Let's be clear: this thing isn't replacing your trusty, clunky, drop-proof case. Don't even think about it. The iPhone Pocket is all about expanding how you carry the device. Wear it around your neck like a lanyard from a particularly fancy tech conference. Sling it cross-body. Hook it onto a bag you already own. Or just hold it in your hand. The point is you have options, depending on your mood or your outfit. (Which is a conversation in itself.)
They made it lightweight and flexible so you barely notice it’s there, which is probably for the best. It’s about expressing yourself, or something.
Color Options & Strap Designs
And now, the colors. Of course there are colors. The version with the short strap comes in a bewildering eight different hues, including lemon, mandarin, purple, pink, and peacock. The long-strap option, for some reason, is much more restrained. You only get three choices: sapphire, cinnamon, and black.
Why the difference? Who knows. The goal is clearly to get you to buy more than one so you can mix and match.
Limited-Edition Availability & Pricing
- Short strap: US $149.95
- Long strap: US $229.95
Naturally, you can’t just walk in and grab one whenever. This is a limited-edition drop. It hits select stores and the internet on November 14, 2025. Go ahead and start figuring out which color and strap combo you want to fight other people for online.
Why It Matters
So, what’s the big deal? The argument is that since our phones are practically glued to us, we need to rethink how they fit into our personal style. This little knitted pouch marries textile craft with tech function, giving you a new way to integrate that glowing rectangle into your wardrobe. It’s all about mobility, expression, and the feel of the fabric.